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Sell on Walmart Business

Grow your customer base as a Walmart Marketplace seller.

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Walmart Business is here

Reach new customers

Sell on our dedicated site for business & nonprofit customers.

The best of Walmart

Get scale & give your customers the best omnichannel experience.

Serving our customers

We help businesses & nonprofits save time, money & hassle.

Walmart Business for Marketplace sellers

As a Walmart Marketplace seller, you can expand your reach to business & nonprofit customers by selling on our Walmart Business site. Walmart Business is currently an enrollment-based program that is open for all sellers to apply. The minimum requirements & process of approval can be found below.


Walmart Business offers sellers:


  • Streamlined onboarding through Walmart Marketplace
  • Ability to sell items directly to business & nonprofit customers
  • Incremental growth opportunity

Want to sell on Walmart Business? Here’s how to get started.

Contact your Walmart account manager today to express interest in joining the program. Your account manager & the Walmart Business team will determine your fit for the program based on a few factors including but not limited to: product category fit, account performance & ability to serve business customers that tend to purchase in larger quantities.


You will be notified of your eligibility to enroll into the program by your account manager or within Seller Center. Once you have received an invitation to apply to the program, please proceed to review & accept the Walmart Business Program Guidelines, following our Walmart Business Program Onboarding Guide.

Already a Walmart Marketplace seller?

Contact your account manager or email B2BMarketplace@wal-mart.com with your Partner ID in the subject line.

Not a Walmart Marketplace seller?

Visit marketplace.walmart.com to apply today!


Frequently asked questions

Requirements include: 


  1. Be an active Walmart Marketplace seller with good account standing*
  2. Have an excellent order fulfillment record
  3. Can provide excellent customer service
  4. Proven results selling on Walmart.com*
  5. Have products suitable for business customers, including but not limited to product category fit & ability to ship in case packs or fulfill bulk orders

*Approval to sell on Walmart Business may be granted to new sellers to Walmart Marketplace if certain qualifications can be met, please contact the Walmart Business team directly to learn more. 

Contact your Walmart account manager if you have one, or email the Walmart Business team directly at B2BMarketplace@wal-mart.com.

Need to purchase products or services for your own business?

Try out Walmart Business+ for yourself.

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