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e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz

Augmented Reality Experiences

Instructions

Delivers maximum curl and unbeatable lift, making a lash curler unnecessary.

Unbeatable Lash Lift

Smudge- and flake-resistant formula locks curl in place, keeping lashes up.

Long-Lasting Formula

Dual-sided silicone brush separates, lifts, and coats lashes precisely.

Precise Dual-Sided Brush

Pitch Black shade provides a deeper, more pigmented black finish.

Deep Pitch Black

100% vegan, cruelty-free, and Leaping Bunny Certified.

Ethical & Vegan

Free from phthalates, parabens, and other harmful chemicals.

Clean Ingredient List

Fair-Trade Certified

Compact Volume

Active Ingredient Name

Ingredients

<ul> <li>Mega-curling mascara</li> <li>Curling mascara gives your lashes maximum curl and lift</li> <li>Unique double-sided and curved silicone brush works to separate, lift, and curl each lash</li> <li>Smudge- and flake-resistant formula</li> <li>100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified</li> <li>This product is made in a Fair-Trade Certified factory</li> </ul>

Makeup brush & applicator type

Product line

Age group

Net content statement

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up. Shade Descriptions: <ul> <li>Pitch Black (a deeper, more pigmented black shade)</li> <li>Brown</li> </ul> All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. This product is made in a Fair-Trade Certified factory.

Brand

Assembled Product Weight

100+ bought since yesterday, try a subscription

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Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Shade Descriptions:
<ul><li>Pitch Black (a deeper, more pigmented black shade)</li><li>Brown</li></ul>

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Actual Color

Deep Brown

Pitch Black

Clumping

Lash Look

Brush Design

Value For Money

Lash Volume

Curl Hold

Ease Of Application

Lash Length

Flake Resistance

Consistency

Applicator Design

Lash Separation

Lash Lengthening

Color

Natural Look

Lash Lift

Ease Of Removal

Lash Coating

Packaging

Wand Shape

Bottom Lashes

Everyday Use

Quality

Does not form clumps on lashes or during application.

Can add noticeable volume, but may not deliver significant thickness.

Features a unique shape for even lash separation and coating.

This mascara gives instant lift and curl without clumps or flakes. The curved brush grabs every lash, rolling them up for a wide-awake look that lasts all day. Lightweight, buildable, and super affordable-perfect for natural glam or layering for extra drama. elf really understood the assignment with this one

e.l.f. Lash ‘N Roll Mascara

This mascara proves that you do not need to spend mega money for a good product.  I bought the brown as I thought black might be too harsh on my 75-year-old eyes.  It did help to curl them and no clumping.  I always have a "used clean mascara brush from a previous tube" handy to help comb my mascara if and when my lashed cling together. The clinging often happens with any mascara, expensive or cheaper.  I will buy this mascara again as I think it worked well for me.  The curved bristle brush helped w/my thinning lashes.   (Also:  I used a mascara primer prior to applying the ELF mascara)
That really helps!

Worked for me

Exactly what I hoped for!! I use it every day and love it! it doesn't irritate my eyes, it stays on all day, even during a bit of rain! It's easy to remove when you want to remove it, but won't just smudge off throughout the day. I'm not a makeup expert, and this is the first mascara I've ever tried, but I think I found THE ONE!!

e.l.f. Cosmetics' Lash 'N Roll Curling %26 Lifting Mascara offers a budget-friendly alternative to high-end mascaras, providing noticeable curl and lift without the need for a lash curler. Its unique double-sided, curved silicone brush separates, lifts, and coats each lash evenly, delivering a fluttery, wispy effect. The smudge- and flake-resistant formula ensures long-lasting wear, making it a popular choice among users seeking an affordable yet effective mascara.

I LOVE IT!!

So glad I got this, it goes on so smoothly and doesn't need a lot of coats. It doesn't irritate my eyes and my eyelashes look great!

My favourite mascara!

eyeslipsface.com

I'm super picky about mascara as I have very short eyelashes and it is hard to get them to stand out. But this is one of the better mascaras I've used.

I love this mascara. It goes on easy, dose not clump, gives length, and doesn't  smudge. 
The 1st time I wore it, my granddaughter asked me how my eye lashes grew so long.

Overall good mascara.  Very intense black which is what I was looking for, and this one certainly holds true!  However, it leaves my lashes looking thin.

Descent mascara for the Price point

I have purchased this item before and liked it this time. It seemed rather dry and flaky, which I've never noticed before. Not sure I will buy it again.

If you are looking for a light weight on your lashes this might be the mascara for you! I was looking for more bold volume and this missed the mark for me.

Value for money

Ease of application

Brush design

Lash length

Lash volume

Customers praise this mascara for its smudge-resistant formula, affordability, and beautiful color options. They appreciate its easy and smooth application, although some experienced clumping issues. While most users report minimal flaking, some encountered issues with removal. Overall, it's a reliable and effective choice for those seeking a long-lasting, reasonably priced mascara with great color payoff.

Smudge-resistant mascara offers beautiful colors and easy application

This mascara is not good. I wanted to give it a try seeing all the positive reviews but you could see in real time my eyelashes dropping. Layering isn't an option as it clumps at the base. Just overall really poor quality.

Droopy, clumpy lashes

e.l.f. Lash 'N Roll® Curling & Lifting Mascara, Pitch Black, 0.32oz

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