Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

NEW AddonServicesRedesign Tue Jul 08 2025 9:54 PM PDT

NEW AddToCart Thu Jul 17 2025 11:47 PM PDT

NEW AddToCart Tue Jul 08 2025 9:53 PM PDT

NEW BrandLink Tue Jul 08 2025 10:10 PM PDT

NEW Breadcrumb Tue Jul 08 2025 9:36 PM PDT

NEW BuyBoxItemConditionsMultipleOffers Tue Jul 08 2025 10:49 PM PDT

NEW BuyBoxItemConditionsMultipleOffers Tue Jul 08 2025 9:52 PM PDT

NEW BuyBoxRatingsAndReviews Tue Jul 08 2025 10:12 PM PDT

NEW BuyBoxRefurbishedMessage Thu Jul 17 2025 11:54 PM PDT

NEW ConditionBadge Fri Jul 18 2025 12:00 AM PDT

NEW ConditionBadge Thu Jul 17 2025 11:53 PM PDT

NEW FreeShippingFreeReturns Tue Jul 08 2025 10:44 PM PDT

NEW FreeShippingFreeReturns Tue Jul 08 2025 9:48 PM PDT

I want shipping & delivery savings with

#0071dc

NEW Fulfillment Thu Jul 17 2025 11:48 PM PDT

#0053E2

NEW Fulfillment Tue Jul 08 2025 10:00 PM PDT

NEW GeneralWarningsPlaceholder Tue Jul 08 2025 10:34 PM PDT

Select the box to claim the offer. Get Walmart Cash when you receive your items.

NEW ItemDigitalRewards Tue Jul 08 2025 9:50 PM PDT

NEW ItemPageBadgeModule1 Tue Jul 08 2025 9:42 PM PDT

NEW ItemPageBadgeModule2 Tue Jul 08 2025 10:08 PM PDT

NEW ItemPageBadgeModule3 Tue Jul 08 2025 10:14 PM PDT

NEW ItemRelatedShelves Tue Apr 28 2026 7:13 PM PDT

Prices may vary online, in stores, and in-app.

Price Match Policy

Prices, terms, and availability may vary online, in stores, and in-app. Items ordered online may be available for pick up at store, shipping, or delivery. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold online by Walmart may be eligible for price match. See our

NEW LegalPriceDisclaimer Tue Jul 08 2025 10:43 PM PDT

Prices may vary online, in stores, and in-app. 

NEW LegalPriceDisclaimer Tue Jul 08 2025 9:44 PM PDT

NEW ListsAndRegistries Tue Jul 08 2025 10:07 PM PDT

NEW LowStockBadge Tue Apr 28 2026 11:36 PM PDT

NEW NutritionValuePlaceholder Tue Jul 08 2025 10:17 PM PDT

NEW OnlyAtWalmartInfo Tue Jul 08 2025 10:05 PM PDT

NEW OrganizationBadgesPlaceholder Tue Aug 19 2025 9:54 PM PDT

NEW PhysicalGiftCardOptions Wed Oct 15 2025 7:21 AM PDT

NEW PriceInformation Tue Jul 08 2025 10:41 PM PDT

NEW PriceInformation Tue Jul 08 2025 9:43 PM PDT

NEW ProductBasicInfo Tue Jul 08 2025 10:42 PM PDT

NEW ProductBasicInfo Tue Jul 08 2025 9:49 PM PDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 10:14 PM PDT

NEW ProductDescriptionPlaceholder Tue Jul 08 2025 10:19 PM PDT

NEW ProductDirectionsPlaceholder Tue Jul 08 2025 10:28 PM PDT

NEW ProductFeedbackPlaceholder Tue Jul 08 2025 10:35 PM PDT

NEW ProductHighlightsPlaceholder Tue Jul 08 2025 10:15 PM PDT

NEW ProductImages Tue Jul 08 2025 9:40 PM PDT

NEW ProductIndicationsPlaceholder Tue Jul 08 2025 10:26 PM PDT

NEW ProductIngredientsPlaceholder Tue Jul 08 2025 10:32 PM PDT

NEW ProductMedicalGuidesPlaceholder Tue Jul 08 2025 10:25 PM PDT

NEW ProductName Tue Jul 08 2025 10:11 PM PDT

NEW ProductReturnPolicy Thu Jul 17 2025 11:51 PM PDT

NEW ProductReturnPolicy Tue Jul 08 2025 10:03 PM PDT

NEW ProductSpecificationsPlaceholder Tue Jul 08 2025 10:23 PM PDT

NEW ProductStickyBuyBox Tue Jul 08 2025 10:39 PM PDT

NEW ProductWarrantyPlaceholder Tue Jul 08 2025 10:30 PM PDT

NEW RefurbishedInfoPlaceholder Tue Jul 08 2025 10:21 PM PDT

NEW ReviewsPlaceholder Tue Jul 08 2025 10:37 PM PDT

NEW SellersSecondaryBuyBox Thu Jul 17 2025 10:13 PM PDT

NEW ServiceDisclosure Wed Oct 29 2025 7:27 PM PDT

NEW ServiceDisclosure Wed Oct 29 2025 7:30 PM PDT

NEW SoldAndShippedBy Thu Jul 17 2025 11:49 PM PDT

NEW SoldAndShippedBy Tue Jul 08 2025 10:02 PM PDT

B2B_subscription_illustration

New!

More savings, less stress.

Subscribe to get what you need, when you need it.  Cancel anytime.

NEW SubscriptionOptionsModule Tue Jul 08 2025 9:55 PM PDT

NEW Variants Thu Jul 17 2025 11:47 PM PDT

NEW Variants Tue Jul 08 2025 10:12 PM PDT

True

Compare with Similar Items

NEW ComparisonChart Updated

Sub Title 2

Title 2

NEW ItemCarousel Fri Feb 06 2026 8:32 AM PST

Bottom Sub Title 1

Bottom Title 1

NEW ItemCarousel Fri Feb 06 2026 8:59 AM PST

See Similar Items

NEW ItemCarousel Tue Feb 03 2026 7:21 PM PST

Frequently Bought Together

NEW SoftBundles Fri Feb 06 2026 8:24 AM PST

Almay Length & Lift Mascara, Lengthening Eye Makeup, Hypoallergenic, 40 Black Waterproof

Augmented Reality Experiences

Instructions

Visibly lengthens and lifts lashes, creating a flawless, long-lash look.

Visible Lash Lift

Gentle, buildable, smooth formula applies without clumping, flaking, or smudging.

Smooth, Buildable Wear

Plant waxes and conditioners nourish for healthy-looking lashes.

Nourishing Lash Care

100% plant-derived bristle brush evenly coats and separates lashes from root to tip.

Precision Plant Brush

Hypoallergenic, tested, fragrance-free; safe for sensitive eyes and contacts.

Sensitive Eye Safe

Free from parabens, phthalates, SLS; cruelty-free and vegan.

Clean & Ethical Formula

Part of the mascara packaging is made with post-consumer recycled materials.

Eco-Conscious Packaging

Waterproof Black Shade

Stop Use Indications

Skin Care Concern

Ingredients

<ul>  <li>Almay® Length &amp; Lift Mascara: Gentle, waterproof mascara lengthens, lifts + conditions for an effortless, long-lash look without clumping, flaking or smudging. All-day wear</li>  <li>Conditioning, lash-caring formula is enriched with a complex of plant-based waxes for healthy-looking eyelashes</li>  <li>Easy-to-use brush coats every lash from root to tip and is made of 100% plant-derived bristles. Packaging is partially made with post-consumer recycled materials</li>  <li>Formulated without added parabens, phthalates, SLS, mineral oil, DMDM hydantoin, formaldehydes, + triclosan</li>  <li>Hypoallergenic + ophthalmologist-tested. Cruelty-free and fragrance-free. Suitable for sensitive eyes and contact lens wearers</li> </ul>

Features

Ingredient preference

Ingredient properties

Makeup brush & applicator type

Primary ingredient

Theme

Get visibly longer and lifted lashes with Almay® Length &amp; Lift Mascara. This flake-free, conditioning mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free. Almay® Clean Makeup That Thinks It’s Skincare™ To learn more about Almay Clean go to Almay.com/ourvalues

Brand

Assembled Product Weight

Gender

Assembled Product Dimensions (L x W x H)

State Chemical Disclosure

title_shipToHome_date_delivery

Get visibly longer and lifted lashes with Almay® Length & Lift Mascara. This flake-free, conditioning mascara is enriched with a Lash-Caring Complex of plant-based waxes for healthy-looking eyelashes. Delivers all-day wear. 100% plant-derived bristles evenly coat and separate lashes from root to tip for a fuller, instant lash-lift effect that won’t weigh down lashes. The smooth, buildable formula delivers clump-free application with no smudging or flaking for the perfect finishing touch to any eye look. Suitable for sensitive eyes and contact lens wearers. Ophthalmologist-tested. Always hypoallergenic, cruelty-free and fragrance-free.

Almay®
Clean Makeup That Thinks It’s Skincare™
To learn more about Almay Clean go to Almay.com/ourvalues

Size

0.24 fl oz

Actual Color

Black

Black Brown

Black Waterproof

Blackest Black

Clumping

Lash Length

Lash Volume

Consistency

Ease Of Application

Brush Design

Smudge Resistance

Lash Look

Lash Lift

For Sensitive Eyes

Ease Of Removal

Curl Hold

Color

Value For Money

Water Resistance

Packaging

Lash Lengthening

Lash Separation

Lightweight Feel

Everyday Use

Scent

Applies easily and evenly without clumping.

Provides noticeable lash volume without clumping.

Has a light, comfortable texture on lashes.

Has a slim profile, suitable for short lashes and precise application.

Adds natural-looking length to eyelashes.

I've been using Almay makeup products all of my life! They're hypoallergenic, and very affordable. if you have sensitive skin or a sensitive eye area with use of makeup, then switch to Almay. You won't regret it!

I bought the waterproof mascara version of this product. I am obsessed with it. The curl holds all day even in hot weather. My lashes are long and defined. I barely apply any of the product and it makes my lashes look natural and wispy .! I will definitely be repurchasing. I am now an Almay fan! It not only looks good but it’s also safe for consumers. Thanks Almay, for making products that work and are good for our overall health.

My lashes but better !

almay.com

[This review was collected as part of a promotion.] This mascara is honestly great. It adds quite a bit of length to my lashes, and when applied carefully, it adds a bit of volume as well. It wears beautifully throughout the day, with minimal flaking and smudging. It doesn’t appear to weigh down my lashes and it helps them hold their curl. Truly impressed by this mascara, nonetheless.

This One Is Flying Under the Radar

influenster.com

[This review was collected as part of a promotion.] It’s amazing mascara! Stay all day without smudged . My lashes look so natural but elevated! If you need the product which lightweight but makes a great job you need to try Almay!  Highly recommend this one🙏🏻

Amazing mascara ✨💎

[This review was collected as part of a promotion.] This is genuinely my favorite mascara! I have suspected for years that I have an allergy to something in a lot of mascaras because my eyes get red, itchy and water with so many mascaras. A year or so ago I realized that tubing mascaras cause less irritation, but I would still get some irritation after going outside or sitting near a fan. This almost length and just mascara is the only mascara I’ve found to date that causes me no allergic reactions at all even when wind blows my lashes. The results are good, too.

My holy grail for sensitive eyes

[This review was collected as part of a promotion.] I’ve been trying the Almay Length and Lift Waterproof Mascara and I really like it for an everyday use! It makes my lashes look longer and more lifted without clumping, and the brush separates my lashes easily. The waterproof formula lasts all day and doesn’t smudge which is great for longer wear. I also like that it feels lightweight and works well for sensitive eyes. Definitely a nice natural looking mascara!

Natural looking mascara!!!

[This review was collected as part of a promotion.] Love this mascara! The app won’t allow me to upload a video for some reason today, but it’s a great buildable mascara to add length! My kid thought I got eyelash extensions. Easy to remove with the am at makeup remover wipes!

Great find!

[This review was collected as part of a promotion.] This is overall a pretty good product! This was my first time trying this brand of mascara, and I think it’s a great option! One of my favorite things about it is that it’s waterproof. As a crier, this is perfect! It has a nice wet formula, which is always good. The color is a rich black, perfect for my blonde lashes. It is super lengthening and brings a great curl to my lashes. As soon as I put it on, I’m wowed. Packaging is sleek and easy to use. It does take awhile to dry. It also transfers and flakes pretty easily- my only complaint. Overall, a great option- with a great formula and price!

Pretty good option

[This review was collected as part of a promotion.] This is absolute trash! It was full of clumps and the brush wouldn’t come out and when it finally came out it was twisted and as pictured! It was clumpy and I really couldn’t apply it to my eyelashes. Very disappointed!

Let down!

I absolutely need hypoallergenic mascara and that’s why I chose this Almay. My eyes and the skin on my lower lid started itching the first day. Very disappointed.

NOT hypoallergenic

Lash length

Ease of application

Brush design

Lash volume

Customers rave about this mascara's gentle, non-irritating formula that caters to sensitive eyes and skin, making it suitable for those with sensitivities. The product is easy to apply, with a smooth and clump-free application that yields natural-looking and lifted lashes. The brush, although receiving mixed reviews, is praised for its eco-friendly bristles and ease of use. The mascara delivers impressive volume, lift, and separation, although some users find it falls short in terms of length. Overall, customers appreciate the product's comfort, ease of use, and effectiveness.

Gentle, non-irritating mascara for sensitive eyes and skin types

Almay Length & Lift Mascara, Lengthening Eye Makeup, Hypoallergenic, 40 Black Waterproof

About this item

At a glance

How do you want your item?

More seller options (2)

How do you want your item?